Deviant Deo for men

No, I’m not hawking, or launching or going to swoon over a new brand of men’s deo; I’m simply chewing over some of the deo ads that have been attacking me through the idiot box. First was the Zatak deo for men ad – it shows a bride ripping her ghoonghat (veil) and exposing her ample bosom at the mere whiff of Zatak emanating from the hot dude next window. Then there is the Denver deo ad, which shows a siren coming out of the water a la Ursula Andress when a surfer guy pulls out a can of Denver Deo. Mercifully the ad stops short of showing her untying her bikini bottom when he uncaps the can. Then there is Axe, and another one with the gorgeous Neil Nitin Mukesh which shows women dropping everything they are doing in less than half a second and running after their perfumed man like little puppies after a walking talking bone.

OK, I get that women’s sexuality has, is and will always be commercialized… my question is why do only men’s deo ads have such a high level of sexual innuendos? To illustrate, let’s take a few women’s deo ad. First up is Dove. Now dove commercials tend to be classy with their use of “real women” (fair enough). The ads will show cucumber slices and green tea leaves with nary a glimpse of a man’s well sculpted pecs. God forbid we show a man drop his pants the moment a woman smelling of Dove walks by. Then there’s this other deo called Temptation, which follows our heroine’s shapely legs and bod as she discards her clothes and steps into a shower, and then liberally sprays herself with Temptation. She then slips on a red number and slips into bed with a sleeping form (which had me waiting in anticipation). The camera pans and we see that the sleeping form is a huge big teddy bear (eugh! sigh… I’ll never look at a teddy bear the same way again!) But WHAT? You can’t show a hot, sexy man thang under the covers? So, you see what I mean? A deo can be hot and happening deo for a man, but has to be mild and conservative for a woman. Why can’t the hypocritical association of advertisers give us a deo ad in which a man is willing to rip off his clothes for the lady? The day I see an ad like that is the day I stock up on that deo in bulk, and even bathe in it!